Personalised uniforms can boost your company or organisations brand awareness by increasing the visibility of your company’s logo or emblem through uniformed staff and employees.
5 Reasons Branded Uniforms Are Good For Business
Uniforms come in many forms. In some instances, employees are issued specific clothing featuring the name or logo of the company, and in other instances they are asked to wear standardised attire they select and purchase themselves, such as black pants and a white shirt. In this article we will highlight some of the top reasons to dress your employees in a uniform or branded apparel.
Research has found:
- 83% of people interviewed say employees in uniform are more recognisable;
- 70% of customers are more likely to buy from an employee in uniform;
- 58% believe uniforms enhance the perception of a company's service or products.
Reason 1: Brand Recognition & Promotion
Company name recognition is key to every business no matter what industry you’re in. Personalised uniforms can boost your company or organisations brand awareness by increasing the visibility of your company’s logo or emblem through uniformed staff and employees.
First Impressions:
First impressions have the ability to make or break a business, and a positive experience can create long-lasting business relationships. They set the tone of your business to your customers or clients. A team uniform that makes your employees look confident and successful, will in-turn lead to increased confidence from your customers and clients.
“You never get a second chance to make a first impression”
Customer Service:
Employees who all dress alike are easily identified as employees. Whether onsite or out in the field, easily identifiable team members make customers more comfortable to interact with employees when they are looking for assistance. This translates to a greater sense of loyalty toward the company.
Brand Promotion:
A work uniform is basically a walking advertisement for your business. Every person an employees walks past will see the uniform, company logo and company name. This helps to build brand awareness and company exposure.
Brand Recognition:
Our brains prefer things we recognise, and that goes for brands as well. One of the best ways to build recognition (and trust!) is to be consistent. To build a strong brand, make sure that customers know what to expect from you - and then deliver it every time. This applies generally to all of the interactions you have with your customers, but it’s especially important for the visual elements of your brand for example the uniforms and logos. Brand recognition and staff identification (mentioned above) can help you stand out in today’s crowded marketplace.
Reason 2: Professionalism & Communication
Employees that wear branded uniforms also take on a great sense of pride and responsibility when wearing them; they know that they represent your brand or business when they wear your company’s uniform, and this translates to better productivity and performance in their respective roles. Studies have also shown that dressing to impress gives us a sense of power and positivity.
In addition to improving workplace performance, personalised or branded uniforms and apparel increase customer confidence in working with your business by improving the perception of a company’s service or products. Branded uniforms have a way of projecting competence and knowledge in your field of specialisation.
Reason 3: Camaraderie & Team Environment
Camaraderie
Dressing alike promotes a sense of team and inclusion. People are wired to seek out community. It’s one of the reasons social media’s become so prevalent in society. Wearing the same clothes as your coworkers or teammates fulfils that basic need for inclusion. Think about your favourite sports team, if you go to the stadium, the fans are pledging their allegiance to their team wearing their apparel. A work uniform can do the same thing. It can help create a culture of team spirit and belonging among your workforce. As a result, that culture produces positivity and better productivity. Not only will this overflow outside of work, but will help to raise revenue too.
“I don’t care what you do for a living; I don’t care how old you are. What everyone is lacking in the world is time. So if you can find a uniform that makes you feel confident and comfortable in your own skin and you’re able to get dressed in less time, that’s a game changer.”
Employee’s benefit from saving time and money:
Purchasing clothes for work can be expensive which is added stress on employees.
- Work uniforms also help your employees save time in the morning getting ready as they don’t need to fight decision fatigue due to “The Paradox of Choice.” The paradox of choice as having too many choices causes you to feel less happiness, less satisfaction and can even lead to paralysis.
- Studies have shown that, psychologically, what you wear can have a massive effect on how a person will feel and act during the day. By keeping everyone dressed similarly, suddenly everyone is on the same level, meaning each person in the team should be respected equally.
Reason 4: Workplace Hazards & Conditions
Uniforms help your staff stay safe from the spread of germs, extreme weather, working conditions and in emergencies.
Protective Clothing:
In many industries, like construction and oil and gas, uniforms go above and beyond branding and into employee safety. For example Oil & Gas workers wear hi-vis clothing to ensure that everyone is visible at all times, they may also wear flame resistant (FR) clothing. These type of garments are made from fabrics that are made to self extinguish if there is a flash fire, electrical arc flash or any combustible fire. Those who work with combustibles are much safer in flame resistant clothing as are road workers with high visibility gear.
Contain Contaminates:
Clothing can easily spread germs and other contaminants around your facility. But professionally laundered uniforms can prevent the spread of dangerous bacteria and keep your team healthy.
Temperature Regulation:
Appropriate uniforms ensure your team is appropriately dressed for the weather so they can avoid issues such as heat exhaustion.
Reason 5: Security Reasons
Improve security around your business locations:
Not only is identification good for customers, but it’s also great for safety. Ensuring staff are fitted in a uniform helps you and your staff members to easily identify who and who isn’t an employee. This could be extremely important if your workplace has restricted areas or high risk areas. It can give you peace of mind knowing that a person who isn’t supposed to be there can be easily identified.
Whether the reason is to foster a team-like atmosphere, build a stronger brand equity or for safety and security; an employee uniform can be an asset to your employees and your organisation.
Cleantex: Custom Workwear & Laundry Service
Our advanced emblem, embroidery, and other personalisation options keep your employees looking sharp and easily identifiable in your business’ own branded logo apparel. Whether you choose emblems for uniforms, or embroidered polo shirts or executive shirts, our corporate logo apparel provides you with the professional business image your company deserves.
Whether it’s automotive or industrial work shirts, hotel and hospitality polos or oxford dress shirts, or restaurant service apparel such as aprons and chef wear; we can personalise it. We are your one-stop shop for expert silk screen printing, custom logo, and emblem embroidery services. As with all our garments; embroidery and badges may be used wherever necessary. With our managed rental service, pay one fee and let us take care of all your needs, including cleaning, restocking, and delivery.
